The Fact About Johnnie Walker Blue Label Ultra That No One Is Suggesting
The Fact About Johnnie Walker Blue Label Ultra That No One Is Suggesting
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The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging probable though retaining the posh aura in the franchise and its Unique mixture of whiskies, which include things like ultra-unusual Oban, Brora, Royal Lochnagar, and several ghost distilleries.
The result noticed glass remaining hand-blown into a teardrop shape. For The very first time from the manufacturer’s background, the enduring sq. Johnnie Walker bottle has long been reformed.
Diageo’s experimented with sustainable packaging just before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the suggestion of the spear for glass—specifically for businesses wishing to provide in Europe.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been designed by adopting a exam-and-find out design, designing and exploring with no limitation and imagining what the way forward for light-weight luxury packaging could carry.
World Design Director at Diageo, Jeremy Lindley who led the look challenge, reported, “Johnnie Walker Blue Label Ultra was born outside of an ideation session investigating the way forward for luxurious. With other classes relocating in direction of lightweight – like eyewear and high-overall performance biking – we questioned whether luxurious spirits could comply with match. “We took our vision to the staff of skilled glassmakers and during a 5 12 months check-and-learn system bit by bit uncovered how to make elegant, lightweight glass.
From peaty whisky to fruity whisky, lean on our qualified insights to discover the total wide range and character of different whisky flavours.
The result is really an market-initial that, and also accomplishing exquisite beauty, showcases what luxurious, lighter-weight, lower-carbon bottles of the future could look like. As part of the Diageo Spirit of Development action system, Johnnie Walker aims to decrease the bodyweight of glass Employed in its packaging; an ambition which is geared toward minimizing the amount of carbon emissions affiliated with packaging.three While the know-how will not be nevertheless accessible to launch bottles of the fat at scale, permanently, the know-how Johnnie Walker has garnered is presently remaining applied to lightweighting assignments through the Diageo portfolio.
Sure—this collectible edition is often ordered online and delivered securely to the doorway with signature affirmation.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is often a glimpse into the way forward for sustainable luxury spirits packaging
Learn more about Spirit of Progress – our world wide ESG programme to assist develop a extra inclusive and sustainable globe.
5 years ago, Johnnie Walker established out with a specific ambition; to maneuver the spirits business ahead. Possessing noticed a large number of luxury groups had been heading in a completely new route – ‘delicate’, as an alternative to ‘hefty’ – the manufacturer sought to experiment with among its most luxurious whiskies. Aiming to push the boundaries of lightweighting glass, all from the name of progress.
With less than 888 bottles introduced globally, Just about every bottle is separately numbered and offered in the luxury collector’s case.
We uncovered that the lightest, strongest glass bottle you can also make with no compromising durability is usually a teardrop form.
“We’re possibly about 12 months from People initially solutions hitting the marketplace due to the lightweighting method.”
That is a a single-off bottle more info for now illustrating the artwork in the possible, being a design and style experiment and redefining light-weight as luxury. We are going to carry on to use these learnings across the wider Diageo vary.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, in addition to a variety of ghost whiskies, to start with created in distilleries which have because closed.
Johnnie Walker set out to progress the spirits business by experimenting with light-weight glass for its luxury whiskies, encouraged because of the pattern to 'sensitive' instead of 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.